Communitech × Momentum · Waterloo · June 8, 2026

Turn Customer Feedback Into a Decision.

Sixty minutes of hands-on synthesis. We took a realistic stack of customer data — 10 discovery interviews, 75 support tickets, 120 NPS responses, and a company brief — and used Claude to turn it into a framework ready for a VP Product conversation. The point wasn't to learn about AI. The point was to make a real decision with it.

Instructor Heather Gawel · Momentum Product Co.
Sponsor Communitech
Case Launchpad · reduce churn 14% → <10%
Format 60-minute working session

The 5-step workflow.

Same flow, every time. Steps 1–3 are identical regardless of framework. Steps 4–5 diverge based on which lens you pick.

  1. 01

    Set your synthesis context.

    Anchor Claude to your business goal, your data sources, and the specific question you're answering — before sharing a single data point. Generic input produces generic output.

  2. 02

    Load the data.

    Start with 4–5 interview transcripts, then add the support ticket and NPS CSVs. Always orient Claude on what each column means.

  3. 03

    Extract surprises before the framework.

    The highest-value moment in the session. Ask what only shows up cross-source, where segments disagree, and whose voice is missing — and push back when Claude returns patterns dressed up as surprises.

  4. 04

    Build your framework.

    Default: Opportunity Solution Tree. Alternates: Jobs-to-Be-Done, or the Designer Track (How-Might-We + journey map). Same data, different lens.

  5. 05

    Pressure-test and deliver.

    Argue against your own #1 recommendation. Then reformat as a 1-page exec summary: strategic question, top 3 recommendations ranked by evidence, key risks, what to validate next.

Take it with you.

Everything we shared in the room, plus the sample dataset so you can run the workflow again on your own.

Slides

Workshop deck.

The full presentation — every slide, every prompt, every framework.

Download slides
Prompt Guide

Participant guide.

The full 6-step prompt pack — copy-paste-ready for your next round of discovery data.

Open guide
One-Pager

Tips & key takeaways.

The whole workshop on a single page. The traps, the corrective prompts, the principles.

View one-pager
Sample Data

Practice dataset.

Launchpad case: 10 interviews, 75 tickets, 120 NPS responses, company brief, prompt pack.

Download (.zip)

What attendees said.

Excellent instructor. Top notch.
— AI Power Hour attendee, June 2026
5/5
Overall experience
5/5
Content quality
10/10
Would recommend

Keep building. Together.

Join the Momentum Product Co. Slack to share what you synthesized, ask the questions you didn't get to in the room, and see what everyone else is making.

Join the Slack