Fractional Product Leadership
Founder & Product Practice Lead
Former VP of Product & Design and Innovation Lab Leader. Two decades guiding teams through 0→1, post-PMF scale, and $100M+ portfolios — at the intersection of AI, product strategy, and execution.
Background
Structure and clarity in complex, fast-moving environments.
Two decades leading product, design, and innovation — most recently as VP of Product & Design and Innovation Lab Leader. The throughline: turning ambiguous strategy into shipped outcomes, and growing the leaders who carry the work forward.
The Playbook
Where senior product leadership creates outsized impact for scaling B2B SaaS.
Driving revenue growth and innovation in Enterprise SaaS through 0→1 product development, expansion strategies, and finding new business opportunities in any market.
Transforming product teams into value-driven, customer-focused organizations — fostering a culture of rapid iteration, revenue orientation, and strategic impact, while building trust and collaboration across sales, engineering, and the exec team.
Accelerating product-market fit — and finding second acts for companies whose single-product success has plateaued.
Why I Do This
Engineering school first, then business school, then product. The throughline was always the same: understanding how value gets delivered, and connecting technology to business impact.
"Today, one of the most rewarding parts of my role is helping product teams develop this same obsession — teaching them how to evaluate, prioritize, and articulate value creation that solves user problems and drives expansion and retention at scale."
My focus is smaller and scaling organizations where senior product leadership creates outsized impact — fast.
Impact
If you are looking for a product leader with drive and fire, she is unmatched.CPO · Direct Leader
She gets the team excited by rallying around customer pain points and how we are helping them — quick decision-making, business value focus, metrics, and customer-centricity.Design Lead · Cross-Functional Partner
Under Heather's leadership, in just five weeks our business went from no definitive roadmap to a clear plan with multiple options depending on the level of investment strategy.Engineering Director · Leadership Triad Partner
Heather is a catalyst for innovative communication. Her product leadership played a major role in my growth as a product leader — and in helping the team overcome a massive project with extraordinary time constraints.Principal Product Manager · Direct Report
One of the best I have worked with — exceptional EQ, and a strong, fair, humane, transformative leader.HR Business Partner
Core Competencies
Where I Focus
Let's Connect
Interested in collaborating? Whether in a fractional VP of Product, Head of Product, or advisory capacity, I help organizations translate strategy into shipped outcomes — and teams into durable competitive advantage.
Book a call